Client: The Hash House Harriers is a loosely organized worldwide group based around off-road “adventure running.” Every two years, a new location hosts InterAmericas Hash (IAH), a large 3-day conference with anywhere from 1000-2000 attendees. In a break from the traditions of previous years, a group of us bid and successfully won the opportunity to host IAH on a chartered commercial cruise line. Departing from Florida, we’d be spending two days in Nassau, Bahamas, and one day at sea.
Project: Starting from scratch, the first need was a logo and branding style, then subsequently, coordinating identity pieces for application in a variety of platforms.
Solution: The group chose a retro 1970s theme, as a play off “The Love Boat.” I used typography, iconography, and color palettes from this decade of American design to develop a “groovy” aesthetic used across all media. I created graphics for a website, mobile app, Facebook page, printed pieces, embroidery, screen printing, and a digital “magazine” for attendees.