Client: Pilot Corporation is a leading manufacturer and marketer of writing instruments in the United States and Japan.
Project: I was tasked with developing artwork for retail packaging in the Mexico market. The goal was to project brand consistency and allow for easy identification on store shelves.
Solution: In order to create an eye-catching design that would still be neutral enough to accommodate a variety of pen types and colors, I selected a subtle gradient and used Pilot’s brand color. I placed important information in the same positions on each blister card, with the Pilot logo at the top so that would be the first thing a buyer sees.