Project: The Hash House Harriers is a loosely organized worldwide group based around off-road “adventure running.” Every two years, cities compete to host the InterAmericas Hash (IAH), a large 3-day gathering of hashers from North, Central, and South America. Past IAHs had anywhere from 1000-2000 attendees. In a break from the traditions of previous years, a group of us wanted to charter a commercial cruise line, and would be departing from Florida and spending two days in Nassau, Bahamas.
As part of this undertaking, we needed a logo and coordinating identity pieces for application in a variety of platforms: promotional materials, merchandise, a website, and a mobile app. As the graphic design lead, I managed these projects from start to finish, including communications with product vendors. I worked alongside our technology lead who developed the mobile app.
Solution: After several brainstorming sessions, the group decided that they wanted a retro 1970s theme, as a play off “The Love Boat.” For the logo I chose typography, iconography, and color palettes from this decade of American design. This “groovy” aesthetic influenced my design choices for the digital magazine and printed brochure.
For our bid, I developed a tri-fold brochure to hand out during the presentation, as well as an embroidered patch to give away as a bonus incentive for early bidders.
In addition to maintaining the website, I created graphics for our mobile app, which included a digital “magazine” displaying necessary information for attendees.
In the months leading up to the event, I created a fabric design for a sarong, and artwork for an embroidered patch/hat, and screen printed dry bag. These were given away to all 1200 attendees.