Client: National Association of Realtors / 2024 NAR NXT convention
Project: Creating a design for on-site screen printing, as a way to draw in event attendees with a customized commemorative t-shirt.
Solution: The marketing manager for this project envisioned a design that felt like a vintage rock concert or band shirt, and wanted to convey that aesthetic while still remaining within the guidelines of our established NAR NXT branding. We also wanted to bring attention to 2024’s NAR NXT being located in Boston, as a way to play up the “commemorative” or “limited edition” feeling. I chose to isolate the “bullseye” shape from the primary Bring on Business (2024’s NXT theme) lockup to create a sunset behind a surrealist-inspired depiction of the city of Boston, using the statue of Paul Revere as the focal point. The t-shirts were a big hit with NXT attendees.