The client is the Jacksonville, Florida, chapter of Ronald McDonald House, which provides no-cost lodging to families with children who are undergoing lengthy hospital stays. As part of a nationwide re-branding, our local House required an updated look for their bi-annual newsletter mailing. They wanted a bold, playful theme that worked within the organization’s branding guidelines, and could be easily adapted to fit new content, as the format has changed over time from 8 to 12 pages, and then to a 6-panel trifold. The client provided body copy, photos, and a basic outline for each newsletter design. This project was one which I oversaw from start to finish, often working directly with Ronald McDonald House staff when making edits.