Sarah Bolton

Visual Designer

Pilot Pen Marketing Collateral

Sales requested a “demonstration” kit be developed for the Down Force pen in order to show potential buyers how the product functions. The container required a label on the inside, and the goal was to communicate how to use the contents of the kit in a fun, graphic way, while maintaining the aesthetic from the Down Force retail blister package. (2013)

A promotional piece developed for distribution to retailers of high-end writing instruments, showcasing Pilot’s Fine Writing collection. The objective was to display the variety of pen choices in a clean, minimalist way to communicate luxury. (2013)