A “demonstration” kit was developed for the Down Force pen and the container required a label on the inside. The goal was to communicate how to use the contents of the kit in a fun, graphic way, while maintaining the aesthetic from the Down Force blister package.
View PDF / Promotional piece developed for distribution to retailers of high end writing instruments; showcasing Pilot’s Fine Writing collection.
Marketing collateral for assorted Pilot Pen products and promotions. (2013, Adobe Creative Suite)