Project: The Hash House Harriers is a group based around off-road “adventure running.” During odd-numbered years, cities compete to be voted as host for the InterAmericas Hash (IAH) event, a large 3-day gathering of hashers from North, Central, and South America, with somewhere between 1500-2000 attendees. In a break from the traditions of years past, a group of us wanted to host the event on board a cruise ship, spending two days in Nassau, Bahamas. As part of this undertaking, we would need a logo and coordinating identity pieces, as well as a website and other printed materials.
Solution: After several brainstorming sessions, the group decided that they wanted a retro 1970s theme, as a play off “The Love Boat.” For the logo I chose typography and color palettes from this decade of American design, including an homage to The Love Boat. For our bid presentation, I developed a trifold brochure to hand out to attendees, as well as an embroidered patch to give away as a bonus incentive for early bidders.HB_Trifold